China Market Research Tool

william kuo
9 min readAug 17, 2018

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What’s the top China market research tool? Via this article, you will see what it is and how to use it.

Many overseas businesses desire to enter Chinese market. While there are many failure example of overseas business. No matter small or large, famours or common companies, they fail any way. For example, Uber retreated the China marketafter entering in China only after few month. Facebook now adays is still unavailable in China. Google is neither open to Chinese internet users. So we have to consider such a quesiton — why they fail? The poor China market research is definitely a reason. Beside some political and economical reasons from Chinna government is also the reasons.

But let’s get straight to the point on our topic today — what’s the top China market research tool to target China market.

Top China Market Research Tool — Wenjuanxing

Wenjuanxing is a platform website. It provides professional online questionair survey, votings, testing, and comments. It provides series of services of online questionair design, data collection, customerized forms and survey results analysis. Compared with traditional survey methods and other survey systems, wejuanxing outperforms on convenience, facilitation and low-cost. Lots of enterprises and individuals nowadays are using it.
For enterprises, they usually use wenjuanxing to conduct customer satisfation survey, employee satisfation survey, demands registration, talents appraisal , training and management.
Regarding schools, they usually use it to conduct academic survey, social investigation, online registration and voting, info collection and online test.
As per individuals, they can take advatage of it to discuss votes and blogs.

How To Wenjuanxing Works?

  • Online questionair design — wenjuanxing provides fantastic user interface. It also supports multiple question types, information columns, page seperation columns. And survey conductors can also set scores to the options and redirect logics. Wenjuan also provides dozens of professional questionair tablets for references.
  • Sending questionair and setting properties — after designing the questionairs, users can publish it and set relevant properties. For instance, users can set categories, descriptions, public degrees and access codes.
    Sending questionairs — you can send the invitations by email. Or you can send it in form of Flash to embed in companies’ website. Or even you can share it via QQ, Weibo, and Wechat.
  • Reading the survey results — you can check the statistics by column chart or plate chart, or even card chart. You can also see and analyze the time, region and website of the questionair source.
  • Creating customized form — in the customized form, you can set series of filtering conditions. This allows you not only to analyze the results and categorize the statistics, but also you can filter the questionair groups based on the source time, source region and websites.
  • Downloading the survey datas — after surveys, you can download the statistic form into a word document. Or you can download the priliminary data and lead to a excel to conduct further analysis.

3 Advatange Of Wenjuanxing

  • High proficiency — via various channel to conduct the survey, you can collect data in a very short time. At the same time, more visitors can view your questionair to get more information and knowledge about your products and services. This helps promote the reputation and influence of your company.
  • Meanwhile, you can view the latest statistics analysis conducted by others. This is really one-stop services.
  • High quality — login users on Wenjuanxing can designate gender, age, region, career and industry to the aimed groups. They can also set multiple filtering rules. This is to filter invalid questions automaticly. It also supports manual screening to ensure the validity of the final data.
  • Low-cost — it charges strictly based on the effects and results. If invalid, wenjuanxing takes no charges. And the minimum charge of valid questionair is 2 yuan RMB.

Usages Of Wenjuanxing — Top China Market Research Tool Usage

  • Online tests — wenjuanxing integrate online and offline tests taking system. You can input bulk tests and control the test time. The functions of randomly extracting the sample questions, systematically automatic reading papers, and querying tests results are userful and available.
  • Performance appraisal — this is the must-have tools for HRs. They can lead in all name lists, evaluate in a huge volume, set dimensions and priorities of department. HR personnels can also use it to receive detailed reports by texts and email invitations.
  • Recruiting forms — wenjuanxing can be used to conduct campain recruitment, registration, information collection, opinion feedback, data queries and user informations.
  • Online voting platform — if well-prepared, users can enjoy a powerful online voting platform. Because all the members can vote via words, photos, video campains and anti-refresh settings.

Quality Control

To ensure the validity and realistic reflection of surveys, Wenjuanxing provides strict quality control mechanism:

  • Sample quality control — as per the source, all wenjuanxing members fill in the questionair on their own wills. Furthermore, they have to input their own ages, genders, careers, and incomes. They systems also gives tips of sample updates.
  • Cancellation — each questionair will undergo filtering and inspection automaticaly and manually. The invalid answers will be marked with invalidity. If an answer is marked as invalid, he or she will be banned to continue answer and its profile will be deleted.
  • Members’ control — based on different ages, genders, regions, careers and industries, the survey accurately locates aimed masses. It can also screen unqualified survey attendees. Moreover, as to any sample service project, members’re allowed to fill in only once. It covers the same IP address, same computer and same username. Those who’re considered as unqualified, are not allowed to fill the questionair again.
  • Control over process of filling in — the automatic filtering rule supports various invalid filling and filtering rules. For example, the conductor can set rules like trap questions and time limits. Option allocation rules is also applicable to all surveys.
  • Effects tracking in whole process — in the process of executing questionair survey, questionair publishers can check the real-time details any time they login. Concerning to the unqualified and invalid questionairs, publishers can also report to the site admin. The project only ends after the conductor confirms its completion.

Usage Process — Top China Market Research Tool Usage Process

There’re totally 4 steps you should follow. Firstly, you should design a questionair. Secondly, the questionair should be published and sent to aim groups. Thirdly, check the results and analysis on the backend of wenjuanxing. Fourthly, read the results and download it.

  • Signup — to become the user of wenjuanxing, you need to set your own account name, password and email you usually use. Of course, you can login with social accounts like wechat, QQ and your Chinese cellphone number. You can also choose the premium version and the free version. After you signup, wenjuanxing will send you a link to verify your account. After verification, your account is activated.
  • Design the questionair tablet — after login, you can see the button of design new questionair on the top right. You can use established tablet and text to create questionair both. You will see wenjuanxing provides different types of questions. It contains single selection, multiselection, Q&A questions, matrix questions and appraisal questions.
  • The types of the questions cover multi-selection, combination, dropdown menu, votes, single selection. You can also set a text input column. Survey attendees can input their contact information and names on it. So you can get full overview of the results.
  • Statistics and analysis — once someone starts to fill in the questionair, wenjuanxing automatically analyzes the results. It updates the results in a real-time manner. After you login you should find the questionair you have published and click the statistics analysis. When you check the questionair results, you can also choose to download the questionair and its statistic results.

Problems — Top China Market Research Tool Usage Problems

The only problem for overseas enterprises and individuals is the login. Because all users have to have a Chinese cellphone, a QQ account or a Wechat account. But not all overseas friends have these Chinese local contact methods. Thus, it is better for overseas friends to entrust a local to undertake the China marketresearch and survey. But where could you find such a freelancer or a volunteer?
You should also know that you can post such jobs on freelancing platforms, such as upwork, fiverr, activesearchresults(earn money by advertising), peopleperhour. But these websites always earn a large amount of commissions on each niche you post on. It really depends on your own choices.

More Problems
Furthermore, as to the China market research, the most difficult problem is the language barrier. As to this, you’d better find someone living in China. And he or she has to be able to speak at least one foreign language, let’s say, English. But where can you find a local freelancer. As mentioned above, you do can find one on the world-famous platforms. But there’re actually small portion of Chinese registered on those website. Plus, their services are not free. Because you have to pay certain amount of money to these platforms.
But here as to the China market research issue, I’d like to recommend a free and totally open platform that all clients and freelancers can go to. This is the website 51transpreter.

Solution — Better Usage The Top China Market Research Tool

51transpreter is a free and open platform for Chinese translator, Chinese interpreter and clients who want Chinese translation, Chinese interpretation, Chinese transcription, Chinese voice over, Chinese subtitling, and Chinese proofreading services. All the login Chinese translator and interpreter in China can view the contact information of clients and talk to them online and offline.

Similarly, all the login clients can view the contact information of freelancer Chinese translator and Chinese interpreter as well. Thus, clients pay less and Chinese translator and Chinese interpreter can earn more. Because no translation company or agencies are involved.
As you can see this is the website’s biggest spotlight. Because it is a free channel for you to contact a Chinese. The useful thing is that this Chinese can speak at least English and Chinese mandarin.
So, the idea comes then. You can utilize this free and open platform to publish China market research jobs on their website. Moreover, you can directly contact those Chinese freelancers.

How 51transpreter Works?

You visit their website first. And then you should register as a client. You have following methods available to you.

We have various ways to get back to you the results. The simplest way is that we will send the results to you a link. If you want to enable us to conduct the China market research for you, we can also send you the codes. Afterwards, you can copy and past the codes in your blog or your website. Then the visitors can fill in the questionair. You can collect data in this way.

More Information On Contact

What’s more, when you visit the homepage and even each internal pages, you can always see a QR code. You can download the wechat app on your mobile phone. The web version of wechat is also available to all users because they have an international version of wechat. You can scan the QR code to contact the site admin.
Another ways of contacting the site admin is that you can conduct online and live chat via the small chatting window.

Payment

As to the payment, you can directly pay the job undertakers without paying to the site admin.
As you can see all above information, wenjuanxing is definitely the top China market research tool. Then what are you still waiting for? Please contact us to enable to start to conduct the China market research.

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william kuo

I'm a Chinese interpreter and translator. I also run the websites 苦心孤译 (https://www.guoyuguang.com/) and timorlestelist (https://www.timorlestelist.com/)