Top 10 Wemedia Marketing Platforms In China Ⅰ

Before we dive in the top 10 wemedia marketing in china, let’s take a look at what wemedia is.

Definition Of Wemedia

First of all, allow me to explain the definition of wemedia. Wemedia refers to “citizen media” or “individual media”. It means privatized, popularized, automatic transmitter. It takes the form of modernized and digital means, to convey formal and informal information to majorities or minorities. Wemedia contains blogs, microblogs, wechat, baidu tieba, forums, etc. in a word, wemedia means the carriers that citizen use to publish what they saw by their own eyes, what they hear by their own ears, and what they think in their own heads.

The most commonly seen wemedia in overseas encompasses facebook, twitter, instagram, blogger, youtube, tumblr, reddit, and other similar platforms. These are world-famous wemedia platforms. But in China, most of these overseas wemedia platforms are limited in China, due to the great Chinese firewall. But there are feasible Chinese wemedia platforms as well. Overseas individuals and business entities also can use to launch the online digital marketing campaigns.

Douyin — №1 Wemedia Marketing Platform In China

Douyin, as a musical short-video social networking software, focuses 15-second short-video community aiming to young groups. Users can shoot videos in real-time or they can upload short videos as well. Then users can choose music to match with the videos to form users’ own videos. This app has been online on Android and App Stores. It is really the most popular wemedia marketing platform in China.

By the Douyin, users can share videos about users’ own life. Meanwhile, users can get to know more friends on this platform. They can also get insights about interesting things. Users can also learn things as well, for instance, users can learn knowledge on voice over, micro-office softwares’ operations, or business strategies.

Douyin users can use technique like video edition, stunts, fast and slow video setting to make the short videos more creative and attractive. The videos, in general, can be divided into 2 types — dancing and innovation. Their common trait is the rhythm. But some insert the soft music to showcase special skills as well.

How To Use It?

1. First of all, you need to go the Android store or the App Store to input douyin to download the app.
2. You need to click the + icon in the middle down below and login. You can login via your QQ, Toutiao, cellphone number, or wechat number.
3. Click the + icon again to select music to your short video.
4. After choosing the music and start to shoot videos.
5. After recording, you can input the video title, set the music and its features. You can also edit the music. After doing all of the procedure, go ahead to click publish.
6. After clicking the publish button, you will see the process bar on the most top right. After the uploading proceeds 100%, you’ve already succeeded the publishing process. You can also view your own short videos in your profile.
7. You can simply slide up and down on the screen and video others’ creative short videos. Click multiple times to give the video thumb ups and then you will see strings of red but small hearts. If you click on the + icon just beneath other users’ avatar, the Douyin will push you favorite videos.

Toutiao –№2 Wemedia Marketing Platform In China

Toutiao, as one of the most pragmatic wemedia marketing platforms in China, is a social sharing platform that is based on the data digging. Toutiao recommends valuable and personalized information. It is a new form of service relating user and information. It is one of the most popular and fast-growing mobile internet products. On May 27th, toutiao changes its slogon from “what you care is the headline” into “information makes value”.

Toutiao has 2 forms. The web version and the smartphone version are both working well. It is much convenient to use the toutiao app. Creating articles, short videos, and quick feeds are quick and convenient. While, on the backend of the web version, toutiao users can create and publish videos, articles and feeds. But users can also check the comments, fans, data, and earnings as well.

Features Of Toutiao

1. Analyzing social and user actions. Users can use weibo, wechat, qq account to register a toutiao account and login. Based on users’ social actions, reading habits, geo-information, career or even ages, toutiao can analyze users’ interests.
2. Language processing and graphic identification technology. Toutiao can extract multi-dimensional features and delete repetitive information by degrading dimensions and similar counting. Based on above results, toutiao feeds to users what they’re keen on.
3. Broadcasting to accurate groups. Toutiao can push information to users based on their ages, genders and careers. This is because toutiao can automatically identify local news and recommend local residents.

How To Use Toutiao?

1. First of all, you need to register and login on toutiao. You can use various established platforms to login toutiao, like QQ and wechat.
2. After login, you can click the publish on top right, then you can enter the backend of users.
3. Users can choose to publish article, videos or short feeds as they wish. Please note that If you publish articles on toutiao, it costs a short period of time for toutiao’s admin staff to review and prove.
4. If you want to view others’ videos, articles, or feeds, you can simply slide with your fingures on the smartphone screen.

Wechat –№3 Wemedia Marketing Platform In China

Wechat is just like the Chinese verison of whatsapp. It is actually a instant messaging software. It has multiple functions. People can convey messages in forms of voice messages, videos, photos and characters. Users can also several social networking plugins, such as shake, floating bottle, friend circle, voice note, or public account.

Wechat also provides public account, friend circle and information push. Users can add friends by shake, searching account, users nearby, or scanning QR code. Users can also focus on public account. Meanwhile, users can also share the contents, photos, short videos to friends. Your friends on wechat can see your contents and share on their own social media platforms.

Wechat Public Account

Wechat is an appalicable account applied by developers or business owners. As one of the most pragmatic wemedia marketing platforms in China, wechat public account is inter-linked by QQ. Users can realize all-dimensional communication and interactions with specific groups via words, photos and voices. The wechat public account contains subscribing account, service account and enterprise account.

Wechat public account contains various functions. Users can view the reading times and the thumb up times. The wechat public account can also automatically generate QR code of public account. Users can embed enterprise logo into the QR code. Plus, the code can be printed on name cards, advertisement plates, leaflets, and casing of merchandises.

On the backend of the wechat public account, users can send photos and information to users in the group. The automatic feedback and default messaging are also available. The admin of wechat public account can also manage the fans, interact with fans and categorize the fan attributes. If it is actually a service account, admin can also set the menu navigation or the column navigations.

Feature Function

1. Users can also use the wechat store function to conduct multiple functions. The products adding, products management, order management, products shelf management and rights reservation can be gone through.

2. Community interactions. Wechat community is also based on the interactive community of the public account. It can be used for wechat service account and the subscribing account.

3. Payment gateway integration. Admin can also set integration wechat public account with different payments. In China, users can integrate wechat payment, alipay, and online bank with public account. It’s more like a amazon store.
4. Wechat mini program. This is a application that doesn’t need users to download and install on wechat. Users can only switch on the mini program by scanning the QR code or search within wechat. After open registration to all users, all developers, enterprises, governments, medias, individuals, or even organizations can apply to register a mini program.

Mini Program Features

Users can use the mini program to build various kinds of services. For instance, you can utilize the mini program to create a mini website. For instance, if you want to promote the products via wechat, you can go to the mini program. By writing down some programming codes in the backend, you can simply realize this function. You can also attach the payment gate ways, set contact form, add live chatting window and subscription as well.

Wechat mini program has powerful functions. By the mini program function, wechat acts more like a wordpress website. The mini program is much more like the different plugin wordpress. Thus, by adding this function, wechat is much more like an open-source platform. If the mini program promotes well, wechat will substitute all the apps, no matter android apps or apple apps.

The only problem is that there’s difficulty in mastering the programming codes. Maybe if you want to conduct the digital marketing aiming to the China market, you’d better hire a local Chinese to create a mini program for you.

Zhihu –№4 Wemedia Marketing Platform In China

Zhihu is a real online Q&A community with friendly and rational elites who work in all walks of industries. Users can also share their own professional knowledge, experience and understandings. It can supply continuously high-quality information on Chinese internet world.

In a word, zhihu is other version of quora. But it is much more mature than quora. If you run a Chinese website and you want to utilize zhihu to build backlinks to your website, then you have got the right place. But the firstly, you need to register your website via the governmental organs. Unlike overseas websites, users can simply purchase domain name and the web host. But in China, users have to register and leave records in Chinese governmental departments.

Feature Services

Homepage

The homepage of zhihu has 4 functional areas. Users can view latest questions and answers. Login users can also engage in the topics that you’re interested via options. These options include setting, focusing questions, adding comments, sharing, giving thanks and collections.

Topic Page

The topic page of zhihu mainly covers 2 areas. The first one is the topic dynamic states. The other is the usually visited topics. On this page, users can also focus on the topics that they’re keen on. Users can also understand the subtopics, user numbers focusing on the topics, and the dynamic information.

Paying Consulting

Knowledge is not free. If you’re an expert on special fields, then you can start to be a consultant. You can start a live lesson. You can set price for teaching and tutoring interested users. It’s like the udemy as well. It sometimes holds round-table meetings as well. Zhihu invites login content providers, especially the reputational ones, to hold meetings with others. This is a form of advertisement.

Question Page

The question page of zhihu is the most important page. On this page, users can understand, edit and answer concrete questions and information. The answer function is the most important function of zhihu. Why? Because by answer the questions listed on the question pages, you can attach links pointing to your own website. If you’re running affiliate programs, you can also attach links to your keywords.

But nowadays, zhihu, as one of the most prestigious wemedia marketing platforms in China, adds the function of posting short videos, photos, and even dynamic photos. Actually zhihu is a forum with too many users joining in the discussions and sharing. You can answer the questions and then share the post on your social media platforms.

Conclusion

In fact, there’re many wemedia marketing platforms. But because of the page length, today this post just lists 4 of the 10 top wemedia marketing platforms in China. To know more wemedia marketing platforms in China, please keep focusing on our upcoming posts.

In reality, if you want to hire a bi-lingual Chinese to undertake the wemedia marketing jobs, you’d better find a Chinese translator interpreter. Most of them understand how to operate on these platforms. In addition, Chinese translators and interpreters have no barrier to keep contact with overseas clients. As a result, they can help you a lot with wemedia marketing in China.